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powerful examples of upselling online and crossselling
What is upselling?
Upselling is when you persuade a customer to buy a more expensive item or upgrade a product or service to make the sale more profitable.
It’s something all online businesses should consider. As with cross-selling, not attempting to upsell when the customer is already in a buying frame of mind is a wasted opportunity.
Let’s take a look at how some successful brands are using upselling on their websites.
Despite being called Dollar Shave Club, this brand obviously wants you to spend much more than that. But it’s a very clever marketing trick.
Dollar Shave Club lures people in with the name and then shows them two pricier options that provide a lot more value than the standard dollar option, which incidentally costs three dollars including postage despite the catchy brand name.
Elegant Themes provides another example of comparison lists combined with social proof. As in other examples the mid-range package is presented as the best option with a ‘most popular’ tag providing the social proof.
On the TheGardenOffice site you can see another great example of upselling. The four products below are essentially identical except they increase in size and price
Cross-selling simple means offering additional products or services to customers to try and get additional spend out of them.
But you need to offer the right product or service at the right time, or else the whole thing just becomes annoying for the customer. I might buy a Mars Bar at a petrol station if I’m on a long drive, but I’m unlikely to be interested in a sofa.